Don’t ask ‘What do I have to do to
become an inspirational leader?’
That’s the wrong question
No, it’s better to ask this question instead … ‘What do I have to stop doing?’
With a simple message and an innovative twist on traditional leadership books, bestselling authors Jacqueline Moore and Steven Sonsino offer practical help for managers.
Stop Trying to Inspire Your Team
Do you want to inspire your people to higher levels of performance, productivity and profitability?
‘Stop trying to inspire your people,’ say Moore and Sonsino. ‘Just stop demotivating them.’
So… are you up to the challenge? Will you analyse your leadership style with honesty?
And if you think you could be a better leader, are you up to the challenge of changing what you do?
Jacqueline Moore and Steven Sonsino identify the seven traps facing the leaders of today.
See What Other People Think
Did More For My Leadership Skills Than Any Other Book…
“The Seven Failings of Really Useless Leaders did more for my leadership skills than any book exhorting a ‘do it like a famous name’ approach. It allowed me to be the leader I want to be and not pretend to be somebody else.”
Ian Angles, Scotland
Taking Just the Initial Steps has had Significant Impact…
“Before reading The Seven Failings of Really Useless Leaders my attempts to ‘improve’ my leadership were misguided attempts to learn from inspirational stories or examples of excellent leaders. Although these were extremely interesting and often compelling dramas, I found it almost impossible to apply any of the lessons to my situation. The book, and your podcasts, have provided me with a practical set of tools to increase my, and my team’s, productivity. They have increased my awareness of my impact on my team. Although I still have a long way to go, taking just the initial steps has had significant positive impact.”
Tom Comery, Principal Research Scientist, Wyeth Research
Given Me Strategies to Deal with Issues…
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“I found the book very interesting. The true-life stories were most impressive and really ring true for situations that I’m finding myself in at the moment. So it’s actually given me me some strategies to deal with issues for myself. So… excellent. Well worth a good read.”
Angela Cole, National Health Service, UK
Have Been Recommending Your Book…
“The learning from the book enabled a group of middle managers to develop a strategy for holding their managers to account for demonstrating important behaviours. They found this empowering and have been recommending your book to others in our organisation.”
Jack Arthey, Christian Aid
A Great Help in Driving 200% Growth…
“Steven, Your books and materials have been a great help in driving the past years 200% growth of my small business. I am looking forward to any future materials you might publish.”
Tim Oldfield, Sydney, Australia
Very Brief, Very Clear, but Convincing…
“From Steven, I heard about the ‘The Seven Failings of Useless Leaders’! I was delighted. Such a clear description of management mistakes - You can use them as a mirror and check yourself. Very brief - very clear, but convincing. (And Steven’s presentation style is unique!)”
Frank Oneseit, Bratislava, Slovakia
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